Tech-Stack Repurposing

Innovator, Product Driver, Marketing Director

Project Overview

While Director of Marketing and Product Innovation for telecom and SaaS company Telcentris Inc. I realized that the company had technology solutions for their wholesale enterprise customers that could be adapted and integrated into a new B2B consumer facing SaaS product. I helmed this change that enabled us to create a valuable new product line offering.

My Contributions

Product Conception and Requirements Development
Customer Research and Validfation
Product Evangelist to Corporate Leadership
Product Marketing Director
Go-to-market Strategy Development

"Aaron has a well-honed set of skills across both product and marketing that are invaluable to any organization. His breadth of experience across the complete product lifecycle, from research and ideation to strategic planning and execution, is unmatched." Ed Mallory, CEO