Launching a New Paradigm

Creator, Product Owner, Marketer

Project Overview

At GreatCall Inc. I devised the world's first consumer facing telehealth app "Urgent Care" in 2014. Using a unique virtual triage protocol It allowed anyone to have a nurse or doctor visit remotely for just $4.99. Launched to fanfare at CES it won the editor's choice on Apple App Store and quickly went on to #1 in the medical category on Apple and Google app stores.

My Contributions

Researched and Developed Concept
Created and Validated the Business Model
Ran the Mobile App Product Development Team
Ran the Mobile App Product Marketing Team
Promoted app as Speaker at mHealth Conferences and CES launch

"It was my pleasure to work closely with Aaron for over two years at GreatCall. He impressed me immediately with his drive, passion, speed and intelligence, and quickly built strong relationships as he worked across internal teams and external agencies. With his focus on our mobile apps, he managed the teams that brought strategically-important apps to market, gaining us #1 positions in the iTunes and Google Play apps store medical category for not just one, but two of our apps." Richie Hannah, Director of Digital